The Brand Roots Podcast
Welcome to The Brand Roots Podcast — where we dive deep into the world of branding, marketing, and entrepreneurship. Whether you're growing a brand, launching a business, or navigating the creative industry, this podcast is your home for insight, inspiration, and real talk.
Each episode is rooted in real experiences, honest conversations, and a deep curiosity for what makes brands truly thrive. We’re here to build trust, offer value, and showcase the journey—because every brand has a story, and we’re here to tell it.
Episodes
9 episodes
Start With Why: The Blueprint for Purpose-Led Growth
In this episode of Mic’d Up Marketing, we break down one of the most influential business books of the last two decades—Simon Sinek’s Start With Why—and explain how clarifying your “why” can radically change how you lead, mark...
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Season 1
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Episode 9
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38:54
Milk Stunts, Cookie Reviews, and 30 Million Views | Inside Taylor Chip’s Growth Engine
In this episode of Creative Grove, part of the Brand Roots Podcast, we sit down with Cameron Broadhurst, Creative Director at Taylor Chip, to unpack how a kid with a drum kit and a Canon Mark III became the viral m...
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Season 1
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Episode 8
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58:18
Clarify Your Message with the StoryBrand 7-Step Model (Marketing Made Simple)
In this episode of Mic’d Up Marketing, hosts Sarah and Tim dive deep into the StoryBrand framework, popularized by Donald Miller. They break down how this powerful storytelling method, inspired by Joseph Campbell's "Hero's Journey,"...
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Season 1
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Episode 7
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38:38
Beyond Virality: Gen Z Values, Story‑Driven Content & Building Real Community – with Anna Canfijn
In this conversation, host Sarah sits down with Gen Z creator and marketer Anna Canfijn to unpack what actually moves the needle for brands on social media in 2025. They cover:Why Gen Z now judges brands first by...
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Season 1
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Episode 6
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48:27
From College Flunk Out to Creative Studio Owner: Tim's Story | Mic'd Up Marketing
In this deeply personal episode, Tim shares the raw, winding journey from flunking out of college and being fired by toxic bosses to launching Stump & Root, a creative studio built on conviction, resilience, and vision.He un...
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Season 1
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Episode 5
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1:06:06
The Thing Every Company's Marketing Strategy is Missing...
In this episode of Miked Up Marketing, Tim and Sarah discuss the common pitfalls in marketing strategies and the importance of company culture. They emphasize that businesses often overlook the value of their employees and the need ...
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Season 1
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Episode 4
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26:26
How You Can Make the Jump to Freelancing with Matt Curtis | The Creative Grove
In this episode of The Creative Grove, Tim interviews Matt Curtis, a creative entrepreneur who shares his journey from working in church ministry to building his own freelance business. Matt discusses the challenges and rewards of freelancing, ...
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Season 1
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Episode 3
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58:28
From Health Blogger to Creative Studio Owner: Sarah's Journey | Mic'd Up Marketing
In this episode of Mic'd Up Marketing, Tim and Sarah Faith delve into Sarah's journey from a passionate blogger to a successful entrepreneur in the branding and marketing space. They discuss the evolution of her career, the challenges faced in ...
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Season 1
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Episode 2
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1:00:10
Lessons from the First Year of our Creative Agency | Mic'd up Marketing
SummaryIn this episode of Mic'd Up Marketing, Tim and Sarah discuss essential lessons learned from their experiences running a creative studio. They emphasize the importance of managing client communication and expectations, the...
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Season 1
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Episode 1
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1:02:38
