The Brand Roots Podcast
Welcome to The Brand Roots Podcast — where we dive deep into the world of branding, marketing, and entrepreneurship. Whether you're growing a brand, launching a business, or navigating the creative industry, this podcast is your home for insight, inspiration, and real talk.
Each episode is rooted in real experiences, honest conversations, and a deep curiosity for what makes brands truly thrive. We’re here to build trust, offer value, and showcase the journey—because every brand has a story, and we’re here to tell it.
The Brand Roots Podcast
Clarify Your Message with the StoryBrand 7-Step Model (Marketing Made Simple)
In this episode of Mic’d Up Marketing, hosts Sarah and Tim dive deep into the StoryBrand framework, popularized by Donald Miller.
They break down how this powerful storytelling method, inspired by Joseph Campbell's "Hero's Journey," effectively shifts a brand’s narrative by placing the customer as the hero and positioning the business as the guide.
They explain how world-renowned brands like Dave Ramsey’s Ramsey Solutions successfully utilize StoryBrand principles, and offer actionable insights and real-life examples from their own creative branding studio.