The Brand Roots Podcast
Welcome to The Brand Roots Podcast — where we dive deep into the world of branding, marketing, and entrepreneurship. Whether you're growing a brand, launching a business, or navigating the creative industry, this podcast is your home for insight, inspiration, and real talk.
Each episode is rooted in real experiences, honest conversations, and a deep curiosity for what makes brands truly thrive. We’re here to build trust, offer value, and showcase the journey—because every brand has a story, and we’re here to tell it.
The Brand Roots Podcast
Milk Stunts, Cookie Reviews, and 30 Million Views | Inside Taylor Chip’s Growth Engine
In this episode of Creative Grove, part of the Brand Roots Podcast, we sit down with Cameron Broadhurst, Creative Director at Taylor Chip, to unpack how a kid with a drum kit and a Canon Mark III became the viral mind behind one of the fastest-growing cookie brands in America.
Cameron shares:
- How he transitioned from music and wedding videography to viral content strategy
- The origin story of Taylor Chip’s cookie review series and its explosive success
- His candid thoughts on content volume, burnout, feedback loops, and the myth of perfection
- Why most brands misunderstand attention, engagement, and what “building in public” really means
- The behind-the-scenes of their best-performing videos (including milk in the center console)
- Why done is better than perfect—and why most businesses just need to hit record
This isn’t a theory-based conversation. It’s a masterclass in making content that cuts through the noise, grows a cult following, and still keeps the heart of the brand intact.